What's the Fuss About Spotify's 'Car Thing'? Is It Worth the Hype?

The automotive world has been abuzz with excitement over Spotify's latest innovation, dubbed the 'Car Thing.' But what exactly is this device, and is it worth shelling out $90 plus a monthly subscription? CNET Roadshow is here to help you figure out whether this car-centric player is a game-changer or just another tech gimmick.

With a reported 2 million people on the waitlist, it's no surprise that curiosity is piqued. So, what makes Car Thing so special? In short, it's designed to provide a seamless in-car experience using simple taps, turns, and swipes. Think of it as an extension of your iPhone, but specifically tailored for the road.

One of the biggest selling points is the ability to ditch Siri for Spotify voice commands. If you're tired of arguing with Hey Siri (we feel you!), switching to Hey Spotify could be a welcome relief. The device also promises improved audio quality and intuitive controls, making it an attractive option for music lovers on-the-go.

So, how did Car Thing come to be? In April 2021, Spotify announced its exploration of a smart player for the car, and in October, the company released a limited edition version exclusively to Spotify Premium users. Now, the device is available for purchase in the U.S., giving music enthusiasts a chance to experience it firsthand.

But is Car Thing worth the investment? If you're an avid Spotify user who values convenience and high-quality audio, it might just be worth considering. However, if you're already happy with your existing car stereo setup or prefer using Apple CarPlay, you may not need this additional gadget in your life.

Ultimately, the decision to splurge on Car Thing depends on your individual needs and preferences. As with any new tech release, there's always a risk of hype versus substance – but with 2 million people already waiting in line, it's clear that Spotify has struck a chord with music lovers everywhere. Will you be joining the ranks?

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